How to Maintain a Consistent Brand Image at Your Booth

[Kevin England]

Businesses generally consider trade shows a one-off event which gives them the opportunity to showcase what they have to offer. As a result, seldom do they make an effort to tie their brand image into their trade show presence. What they fail to realize is that this can actually lead to them losing out on customers. After all, who wants to visit a booth where you get to know little about the brand and more about the products? From the logo to the lingo, it all has to be consistent with your brand image. http://vonazon.com/blog/maintain-a-consistent-brand-image/

[Beaker]

What booth?