Like first going places you have never been before with a new flame, the seduction doesn’t begin at the trade show. There are several ways to make your presence at a trade show a success. Woo your potential customers and leads months before by announcing you will be at the event via Twitter, email and other platforms. Then, once the show starts, follow these tips to make your presence a success.

Give Value

Use Twitter to direct users to content that will give them value first. It…

You promote your trade show presence, set up your booth and attract the people. Yet, if you fail to build relationships with trade show attendees, you have gained virtually nothing from all the effort you put in. A lot of time, effort and resources go into ensuring a successful trade show presence. Most businesses focus on getting the maximum number of people to visit their booth. However, that shouldn’t necessarily be your end goal.

Your purpose should be to generate more customers…

Businesses generally consider trade shows a one-off event which gives them the opportunity to showcase what they have to offer. As a result, seldom do they make an effort to tie their brand image into their trade show presence. What they fail to realize is that this can actually lead to them losing out on customers. After all, who wants to visit a booth where you get to know little about the brand and more about the products? From the logo to the lingo, it all has to be consistent with your…

Sharing video-based content is now more important than ever for businesses. Videos not only help with online marketing but can also be used as a means of enhancing your brand image. Make your video a part of the 2 billion videos viewed everyday. A trade show is a perfect setting for a video. Therefore, it is imperative that your trade show presence be captured on video. Here are some of the reasons why:You don’t have to do anything, literally. You won’t have to set up a location and bother…

Trade shows are a visually stimulating affair. Think about it — you’ve got thousands of people coming and going, bright lights, huge signs, glossy brochures, stunning promotional models and enough nifty looking swag to fill a warehouse. If you’re wondering how to leverage your trade show marketing, why wouldn’t you take advantage of the most visual-centric social media networks out there: Instagram!